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Apple Simply Broke a Custom It Held for 12 Years


Apple has damaged a convention it maintained for 12 years, releasing no new iPads in 2023 – the primary time that the corporate has chosen to not launch a brand new pill in a complete calendar yr because the introduction of the product line.

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From its debut in 2010, the iPad has been an necessary product for Apple and the clear pill market chief, releasing at the least one new mannequin yearly. In latest occasions, the corporate has launched as many as 4 new iPad fashions per yr. Earlier than 2023, 2009 was the final yr with no new iPads, just because the product line had not but launched.

The latest iPad launches came about in October 2022. The one iPad-adjacent {hardware} launched in 2023 was the Apple Pencil with USB-C.

  • 2010: iPad (1st technology)
  • 2011: iPad 2
  • 2012: iPad (third technology), iPad (4th technology), and iPad mini (1st technology)
  • 2013: iPad Air (1st technology) and iPad mini 2
  • 2014: iPad Air 2 and iPad mini 3
  • 2015: iPad mini 4 and iPad Professional 12.9-inch (1st technology)
  • 2016: iPad Professional 9.7-inch
  • 2017: iPad (fifth technology), iPad Professional 12.9-inch (2nd technology), and iPad Professional 10.5-inch
  • 2018: iPad (sixth technology), iPad Professional 11-inch (1st technology), and iPad Professional 12.9-inch (third technology)
  • 2019: iPad (seventh technology), iPad Air (third technology), and iPad mini (fifth technology)
  • 2020: iPad (eighth technology), iPad Air (4th technology), iPad Professional 11-inch (2nd technology), and iPad Professional 12.9-inch (4th technology)
  • 2021: iPad (ninth technology), iPad mini (sixth technology), iPad Professional 11-inch (third technology), and iPad Professional 12.9-inch (fifth technology)
  • 2022: iPad (tenth technology), iPad Air (fifth technology), iPad Professional 11-inch (4th technology), and iPad Professional 12.9-inch (sixth technology)
  • 2023: None

This hiatus in new iPad releases is noteworthy contemplating the historical past of the product line and will sign a second of reflection in regards to the course of the system. Because the iPad has grow to be extra superior and broadly adopted, the urgency for frequent upgrades has diminished for a lot of potential prospects. This shift in client habits may have prompted Apple to reevaluate its pill technique, specializing in extra impactful and fewer frequent {hardware} updates.

One other facet to contemplate is the criticism Apple has confronted concerning the rising complexity of the iPad lineup and questions across the course of iPadOS. By taking a yr off from new releases, Apple could also be planning to reshape the lineup with a clearer sense of objective going ahead.

Rumors and analyst forecasts counsel that 2024 will probably be a way more important yr for the iPad lineup, with each mannequin, encompassing the entry-level iPad, iPad mini, iPad Air, and iPad Professional, anticipated to obtain a {hardware} refresh. With the rumored introduction of a 12.9-inch iPad Air mannequin, 2024 may see Apple launch an unprecedented six iPad fashions in a single calendar yr. The flagship iPad Professional is predicted to introduce at the least a dozen new options, together with OLED show know-how, the M3 chip, and a brand new, “laptop-like” keyboard accent.

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