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HomeBig DataPerplexity AI Raises $74M To Take Valuation to $520M

Perplexity AI Raises $74M To Take Valuation to $520M


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Google and some others have been dominant within the search engine area for years, however with the latest development of GenAI know-how, the aggressive panorama is ready to be disrupted. 

Perplexity AI, a search engine startup, is taking over search engine heavyweights; akin to Google and Microsoft Bing, by making an attempt to ship a greater, AI-native search expertise. The startup has seen speedy progress with over 10 million month-to-month lively customers and over a billion queries in 2023. 

The San Francisco-based startup that’s solely over a 12 months previous has raised its valuation to a powerful $520M with new funding from NVIDIA and Jeff Bezos. It just lately secured $74M in its Collection B funding led by enterprise capital agency Institutional Enterprise Companions (IVP). The funding members included NEA, NVIDIA, Databricks, and Bessemer Enterprise Companions. 

The meteoric progress of Perplexity AI is partly a results of its AI-driven strategy to go looking, which includes delivering direct solutions to queries utilizing pure language processing fairly than simply presenting an inventory of hyperlinks. The chat box-like interface presents simplicity and ease of use

“In an period the place misinformation and AI hallucinations are inflicting growing concern, we’re constructed on the concept accuracy and transparency are stipulations to creating AI-powered search ubiquitous. The occasions of sifting via search engine optimisation spam, sponsored hyperlinks, and a number of internet pages will likely be changed by a way more environment friendly solution to eat and share info, propelling our society into a brand new period of accelerated studying and analysis,” Aravind Srinivas, co-founder, and CEO of Perplexity, wrote in a weblog publish.

Perplexity AI integrates its search engine with standard AI fashions akin to GPT-4 and Claude. This allows it to summarize responses for a extra conversational circulation and offers supply citations within the type of articles and web sites. Customers may even ask follow-up questions in the event that they wish to dive deeper into any topic. 

Regardless of its speedy progress, Perplexity AI shouldn’t be but worthwhile. It is just producing single-digit million income yearly. The main income stream is from its Professional providing, which presents superior options akin to picture era capabilities. The Perplexity AI core search expertise is freed from price. 

Aravind Srinivas, who has expertise working with Google, OpenAI, and DeepMind, is optimistic about Perplexity AI’s income potential. He believes the corporate’s means to fine-tune the main AI fashions for its search presents a aggressive benefit. Srinivas believes Perplexity AI is the next-gen software that may remodel how individuals entry info on-line. 

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Srinvas’s optimism is mirrored by the broader development within the trade the place tech giants pivot in direction of AI-first interfaces for his or her search merchandise. “Google goes to be seen as one thing that’s legacy and previous, and Perplexity will likely be seen as one thing that’s the following era and future,” stated Srinivas. 

The ambitions of Perplexity AI transcend search. It has already begun serving its personal GenAI fashions primarily based on its search index and public internet. Nevertheless, Perplexity goes to face some stiff competitors from Google Search, which is testing its all-new Gemini mannequin, and different gamers out there who’re specializing in incorporating AI of their search merchandise. 

With its revolutionary strategy to go looking, Perplexity AI has positioned itself as a possible disruptor on this planet of AI-powered search engines like google and yahoo. Solely time will inform whether or not it might probably fulfill its potential and seize a significant chunk of the GenAI market, which is predicted to be value $667 billion by 2030

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