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Examined: Is Webflow Good For website positioning In 2022?

Webflow SEO Header

In our article sequence on the world’s hottest CMS methods, we examined the on-page website positioning capabilities of 5 standard CMS.

We took a detailed take a look at Wix, Squarespace, GoDaddy, WordPress, and Joomla. Try the ultimate ends in this comparability, the place we revealed the most effective CMS for website positioning in 2022.

Because the sequence was so properly obtained, right here’s a bonus article about an up-and-coming CMS that’s not extensively identified but: Webflow. The recognition of Webflow has been rising steadily lately – and for good purpose. Should you love website positioning and net design, Webflow may very well be a beautiful choice for you.

On this visitor put up, Armin Ramoser of the Austrian company Ramoser Webdesign will present you

  • how properly arrange for on-page website positioning Webflow is out of the field, and
  • how one can configure your Webflow website to rank larger in Google.

(Notice: This visitor put up was initially revealed in German and translated into English by the Seobility group.)

How is Webflow completely different from different CMS methods?

Webflow is a platform for visible web site growth. Which means that you don’t write your HTML, CSS, or JavaScript by typing in code from scratch. As an alternative, you utilize a visible interface. Webflow additionally gives a CMS and all of the internet hosting infrastructure you want. It’s not an open-source CMS, although, however a proprietary answer from a personal firm. With some primary HTML and CSS abilities, customers can develop customized web site layouts effectively with Webflow.

Webflow home page

Webflow’s built-in internet hosting relies on the worldwide CDN (Content material Supply Community) of Amazon Internet Providers (AWS) and Fastly. With AWS, you get a worldwide server infrastructure that helps thousands and thousands of internet sites and can hold serving up pages at high velocity regardless of how heavy the visitors in your website will get.

In comparison with WordPress or different standard CMS platforms, Webflow continues to be comparatively unknown. In response to w3techs, it presently has a market share of 0.7% – which at first look appears like a rounding error in comparison with WordPress and its 65.3% market share. So why do you have to think about using it anyway, and what makes it a compelling choice, particularly for website positioning?

In Abstract: Is Webflow good for website positioning?

Webflow’s largest profit is that it lets you get very “near the code”, as an alternative of hiding it from customers like most website-building methods akin to Wix or Elementor for WordPress do. Webflow is relatively a software for visible programming.

the Webflow Designer
Screenshot of the Webflow Designer (left: HTML web page tree; proper: CSS settings)

That does imply that Webflow is tougher for inexperienced persons to be taught. However that steeper studying curve comes with two large benefits:

  1. The code Webflow generates is as clear and semantic as if it was written by an old-school developer. Not like typical web page builders, you don’t find yourself with code bloat. The outcome: Web sites with clear code and lightning-fast load occasions.
  2. When you’ve got a tremendous design thought for a web site, Webflow received’t cease you usually. Difficult layouts and animations? You’ll be able to implement them with out needing further plug-ins or having to fiddle with the code manually. For website positioning, that’s very useful. Should you’re customizing the UX or UI to your goal group, you received’t be restricted by prefabricated templates or web site modules.

Later we’ll take a better take a look at how simply you’ll be able to management a very powerful on-page website positioning fundamentals. However total it’s honest to say that Webflow performs properly from an website positioning perspective.

Webflow SEO scoring

How we examined the website positioning capabilities of Webflow

Not like any open-source CMS, Webflow can simply be examined in isolation because it’s proprietary software program. At the moment, there aren’t any third-party plug-ins for Webflow such as you discover within the WordPress ecosystem.

Additionally, Webflow presents its personal internet hosting service. That simplifies our job as we don’t have to determine if a change in efficiency is as a result of internet hosting service, the plug-ins, or the themes. As an alternative, the out-of-the-box website positioning efficiency on Webflow websites will be clearly attributed to the CMS.

So, right here’s what we did:

  1. We saved Webflow in its authentic state and examined the choices for implementing essential on-page website positioning duties.
  2. We relaunched our personal web site with Webflow in January 2021 and evaluated the outcomes a yr later.

Webflow website positioning: The great, the unhealthy, and the ugly

Within the subsequent part, we’ll take a detailed take a look at how one can implement essential on-page website positioning duties in Webflow. However first, let’s run by means of a few of the website positioning highlights (and lowlights) of the platform.

Good: Lightning-fast load occasions, clear code and inventive freedom

The code Webflow generates isn’t considerably completely different from what you’d get from an expert programmer coding a web site by hand. That will get you clear, easily functioning web sites that solely load the code that’s really wanted. This, in flip, has a constructive impact on the web site’s efficiency. Should you take a easy template that Webflow gives totally free, you’ll see that it already comes with nice scores in Google PageSpeed Insights, even earlier than any optimization:

pagespeed insights result of Webflow test site

One other profit Webflow presents for website positioning is the artistic freedom you get from the web site software program and CMS. You’re not restricted by the parameters of a theme or plug-in. As an alternative, you’ll be able to design the visible interface the best way you suppose will give your goal group the most effective person expertise.

Dangerous: No straightforward option to configure structured knowledge (and did we point out no plug-ins?)

All that artistic freedom comes at a value, nevertheless. Not like WordPress and different main CMS methods, there’s not already a plug-in for each web site characteristic you’ll be able to consider simply ready to be bought and put in. Structured knowledge can’t simply be configured with a plug-in, for instance. It must be manually added to the web page as code.

One of many benefits of proprietary software program like Webflow is that it saves you from taking pictures your self within the foot (and blasting holes in your web site) with a gaggle of uncooperative third-party plug-ins. But when there’s a characteristic you should add to your web site rapidly and also you don’t have a lot programming expertise, you may begin seeing some great benefits of open-source software program and all these plug-ins.

Ugly: Technical talent continues to be required

Webflow could also be a no-code software. However that doesn’t imply {that a} primary understanding of HTML and CSS isn’t useful. Typically it’s even important if you wish to use Webflow to its full extent. I’m not going to lie: Webflow has a steep studying curve. You’ll be able to choose up the necessities totally free by means of Webflow College (Webflow’s on-line video course portal).

However when you’re a beginner to each Webflow and coding and also you’re anticipating to simply begin constructing a brand new web site by drag & drop like you’ll be able to with different website builders, put together to be dissatisfied.

On-Web page website positioning Fundamentals: How does Webflow measure up?

Now let’s take a look at how properly you’ll be able to management a very powerful on-page website positioning elements with Webflow.

Webflow covers most elementary website positioning settings while not having to depend on third-party plug-ins or extensions. Right here’s our abstract once more.

Webflow SEO scoring

We’ll get into the small print beneath.

website positioning Titles and Meta Descriptions

Management in Webflow: sure

You’ll be able to set the website positioning title and meta description for every web page individually in Webflow. There’s additionally a preview that reveals you what the snippet will appear to be in Google search outcomes for desktop.

Designer > Pages > Edit Web page Settings

how to set a title and description in Webflow

Nevertheless, Webflow doesn’t assist templates for titles and descriptions or a snippet preview for cellular units.

Web page slug / URL

Management in Webflow: sure

Specifying a customized URL slug is simple in Webflow. In the identical place the place you specify the website positioning title and meta description, you can too outline your personal slug for every web page and/or assortment web page within the Webflow CMS.

Designer > Pages > Edit Web page Settings or
Designer > CMS > CMS-Posts > CMS Merchandise

how to specify the URL slug in Webflow

Canonical URLs

Management in Webflow: sure

You’ll be able to add your web site’s base URL (akin to as a worldwide canonical tag in Webflow. This URL is used along with the distinctive URL slug of every web page to create canonical tags for each particular person web page in your website.

Challenge Settings > website positioning

set a global canonical tag in Webflow

As well as, you’ll be able to all the time add canonical tags for particular person pages with Webflow’s Customized Code Editor. You’ll discover that below Web page Settings. You need to add the next code within the space “Inside <head> tag”:

<hyperlink rel="canonical" ref=""/>

Designer > Pages > Edit Web page Settings

how to set a canonical tag for an individual page in Webflow

Index management (robots meta tag)

Management in Webflow: sure

The robots meta tag instructs Google to both index (1), or to not index (2) a web page:

  • <meta identify=”robots” content material=”index, comply with”> – index this web page please Google
  • <meta identify=”robots” content material=”noindex, comply with”> – ignore this web page please Google (however comply with the hyperlinks on it)

You don’t really need the primary one as (assuming your web page meets their high quality requirements) indexing is Google’s default motion. However it doesn’t do any hurt to have it in place.

Should you don’t need a web page to be listed, it’s important to add this code to the web page settings within the space “Inside <head> tag”:

<meta identify="robots" content material="noindex">

Designer > Pages > Edit Web page Settings

how to add a noindex directive in Webflow

Webflow offers you the choice of utilizing a free subdomain for every web site to check issues out earlier than you go dwell with them in your common area. It’s also possible to deactivate indexing of this subdomain within the web page settings.

Heading Tags (h1, h2, h3, and so on.)

Management in Webflow: sure

Everytime you add a brand new HTML heading factor in Webflow, you’ll be able to select which tag to make use of, from H1 to H6, and edit it afterward when you change your thoughts.

how to add heading tags in Webflow

You’re free to decide on the small print of what your headings ought to appear to be (font, coloration, measurement, line spacing, row top, area between textual content blocks, and so on.).

Structured knowledge (aka schema)

Management in Webflow: solely with Customized Code operate

Sadly, Webflow doesn’t provide the choice of configuring structured knowledge in a easy and visible approach through the use of an extension. It’s doable to specify structured knowledge on Webflow web sites, however you’ll have so as to add it to the web page with the Customized Code operate. Code mills like this one will make it easier to with that.

Picture website positioning

Management in Webflow: sure

In Webflow, you’ll be able to specify an alt textual content for each picture you utilize.

Designer > Property > Open Asset Settings

how to add alt text for an image in Webflow

Webflow additionally reveals you the way giant the picture file is and the file identify (which received’t get modified routinely). If a picture file is extraordinarily giant otherwise you’ve forgotten so as to add alt textual content, Webflow will remind you.

One characteristic Webflow doesn’t supply is picture compression. You’ll should make it possible for will get finished earlier than importing photos (e.g. with a software akin to TinyPNG).

However a pleasant characteristic Webflow does assist out of the field is lazy loading, which will be deactivated for any picture on a person foundation.


Do websites hosted on Webflow run over HTTPS?: sure

Should you use Webflow’s built-in internet hosting service, your web site will use HTTPS by default. This is applicable each to your Webflow testing subdomain and to customized domains that you simply’ve bought and linked to your Webflow web site.

Robots.txt file

May be edited in Webflow: sure

Within the undertaking settings, you have got direct entry to your website’s robots.txt and alter it as you need.

Challenge Settings > website positioning

edit robots.txt in Webflow

XML Sitemaps

Generated by Webflow: sure

Webflow routinely generates a sitemap to your web site and updates it everytime you make adjustments.

If that’s not what you need, you’ll be able to deactivate this characteristic within the undertaking settings.

Challenge Settings > website positioning

disable sitemaps in Webflow

Sadly, you’ll be able to’t edit the sitemap from inside Webflow your self, like for excluding noindex pages.

Are Webflow websites mobile-friendly?

Is custom-made design for cellular units doable?: sure

Inside the Webflow Designer, which you utilize to create your Webflow web site, you’ll be able to change between numerous breakpoints. So throughout growth, you’ll be able to preview your web site on a pill or smartphone (portrait or panorama). In between these breakpoints, you’ll be able to implement customized design selections.

So if you wish to enhance the person expertise for web site guests on cellular units, for instance by structuring sure parts in another way for smartphones or hiding them altogether, Webflow offers you plenty of freedom.

That’s near best for website positioning since you’ll be able to absolutely customise and optimize the web site’s cellular person expertise.

In conclusion: Webflow generally is a good selection for website positioning

Webflow solely got here on the scene in 2013, but it surely’s been gaining in reputation, particularly during the last two years.

As beforehand talked about, Webflow is a beautiful choice for website positioning for 2 causes: Clear and search-engine-friendly code with out code bloat, and plenty of artistic freedom for UX/UI design throughout all display screen sizes.

The disadvantages? There nonetheless aren’t many third-party extensions for rapidly and simply including web site performance (like you are able to do with WordPress plug-ins). And Webflow has a steep studying curve – it’s not one thing for newbies who don’t wish to be taught the fundamentals of HTML and CSS.

All in all, right here at Ramoser Webdesign we had an excellent expertise utilizing Webflow for our personal web site and for dozens of consumer initiatives.

Starting with the relaunch of our web site in January 2021 on a totally unknown area with no visitors, we have been in a position to generate month-to-month natural visitors of greater than 2,000 guests in lower than 12 months and high 10 rankings for greater than 100 related key phrases with excessive search quantity on Google. That’s producing a steady stream of latest consumer inquiries for us.

Earlier than we switched to Webflow, we have been working with WordPress for a number of years, however we wouldn’t return to that CMS. From our private perspective, Webflow presents a number of benefits over WordPress, each for us and our purchasers, particularly on the subject of SEO.

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Armin Ramoser

Armin Ramoser is govt director at Ramoser Webdesign company in Innsbruck. Ramoser Webdesign helps companies appeal to extra clients by means of an interesting web site and excessive Google rankings. A significant factor in that’s implementing website positioning duties with Webflow.



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